Dandy Ayanfe

CHALLENGE

A global fashion and lifestyle brand needed to modernize its identity and create a digital sales channel.

MY ROLE

I led a team and directed the creative rebrand, defining an effective brand strategy, aligning the new visual identity with the brand’s market positioning, and guided product development of their e-commerce website.

OUTCOME

A revitalized brand identity with a functional online store, improving visibility and enabling direct-to-consumer sales.